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Iwata explains why 2DS exists, says some people think it's too heavy/large
A product that is expected to play a significant role in achieving this goal is Nintendo 2DS, which we have just launched in the U.S. and Europe on October 12 along with the Pokémon title.
Given the highly appreciated yen at the time when the original Nintendo 3DS and Nintendo 3DS XL were launched as well as the high manufacturing costs of the Nintendo 3DS hardware which incorporated various features, we were not able to provide a competitive price point for an entry-level gaming system. Nintendo's entry-level handheld gaming systems have traditionally been offered for under 150 dollars or euros, and some people may have felt that the price of Nintendo 3DS was perhaps slightly high. In order to reach out to a larger audience in this coming year-end season, we felt that we needed a new model that we could offer for under 150 dollars, which we just launched at the same time as the Pokémon software. We are yet to create sufficient awareness among prospective purchasers of this new product.
It appears that there are some among those who saw the picture on our official website that mistakenly believe that the product is perhaps too large and heavy to carry, and we therefore strive to achieve higher awareness without causing misunderstandings. Fortunately, Nintendo 2DS has been well received by those who purchased it, and according to a Club Nintendo survey taken by Nintendo 2DS consumers, we learned that there are many people who would not have purchased a product in the Nintendo 3DS family without the existence of Nintendo 2DS. We have a strong feeling that Nintendo 2DS is going to be a force in further propelling the popularity of Nintendo 3DS in the overseas markets. - Satoru Iwata
Link
Given the highly appreciated yen at the time when the original Nintendo 3DS and Nintendo 3DS XL were launched as well as the high manufacturing costs of the Nintendo 3DS hardware which incorporated various features, we were not able to provide a competitive price point for an entry-level gaming system. Nintendo's entry-level handheld gaming systems have traditionally been offered for under 150 dollars or euros, and some people may have felt that the price of Nintendo 3DS was perhaps slightly high. In order to reach out to a larger audience in this coming year-end season, we felt that we needed a new model that we could offer for under 150 dollars, which we just launched at the same time as the Pokémon software. We are yet to create sufficient awareness among prospective purchasers of this new product.
It appears that there are some among those who saw the picture on our official website that mistakenly believe that the product is perhaps too large and heavy to carry, and we therefore strive to achieve higher awareness without causing misunderstandings. Fortunately, Nintendo 2DS has been well received by those who purchased it, and according to a Club Nintendo survey taken by Nintendo 2DS consumers, we learned that there are many people who would not have purchased a product in the Nintendo 3DS family without the existence of Nintendo 2DS. We have a strong feeling that Nintendo 2DS is going to be a force in further propelling the popularity of Nintendo 3DS in the overseas markets. - Satoru Iwata
Link