Indie devs discuss Nintendo's move to the Humble Bundle

Rob Clarke, PR Manager at Curve Digital...

I won't pretend I saw it coming, but it does make sense. Sony and Microsoft are seen as 'ahead' of Nintendo when it comes to digital, but for those guys, keeping people in their ecosystems is really important. That's why Plus and Gold are such a big deal now, and it's a whole different thing working with an external company like Humble. When you look at what Nintendo have been doing recently, it's not all that surprising they did this first. In the last few years Nintendo's approach to digital with things like the digital only E3 and offering cross-buy titles is all really exciting.