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Pitchford says Nintendo needs to reach new audiences rather than just current fans

by rawmeatcowboy
18 June 2015
GN Version 5.0

Coming from a GamesIndustry interview with Randy Pitchford...

"It tends to be that some of the highest rated things on Rotten Tomatoes are films I've never even heard of. They're indie things that are marketed not to me. Nintendo's gotten really good at talking to Nintendo customers. But I think that Nintendo could at least lead more if they figured out how to talk to new people that they're not already talking to. And that's a very difficult problem.

We're always trying to invent the new thing, and it's scary because no one knows what the new thing is, so you have to build the gravity up. Meanwhile, your existing customers are screaming, 'Give me more of the old thing!' But we know the biggest brands of the future don't even exist today. And the brands that are biggest today will fail, will go down. So from my point of view, the only option is to create new stuff. I'm making a new game and nobody knows what it is. A lot of people know and like the last big thing we did and ask why aren't you doing more of that? It's funny because I had the exact same thing happen the last time. When we were trying to figure out Borderlands and telling people why that was going to be cool, everyone was like, 'Why don't you make more Brothers in Arms?'"

[Link]