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Reggie - Lack of killer software at launch caused Wii U slow sales

by rawmeatcowboy
22 June 2015
GN Version 5.0

Coming from a Polygon interview with Reggie Fils-Aime...

"This industry is all about content. I can map out why the Wii took off at launch, it had two killer pieces at launch: Twilight Princess, Wii Sports. Look at our DS business. Our DS business was OK, but it was the launch of DS Lite, the launch of Nintendogs, the launch of the first New Super Mario Bros. where that system sort of dramatically took off. So what happened with Wii U? Once the software came that showcased the capabilities of the system, guess what happened? The hardware took off.

We're really focused on delivering content that takes advantage of that GamePad interaction and makes that second screen something that's very meaningful and so that's where we need to put our focus. think it began holiday of 2013 as we prepped those launches that gave us some momentum. Then Mario Kart 8 hit, then it was Smash. I think it really was holiday of '13, when we started to get the momentum."

[Link]