Humble Nindie Bundle also resulted in more sales for full-priced eShop games

A deal like the Humble Nindie Bundle is great to spread the word on Nintendo's eShop content, but you might think that it would cannibalize sales of those titles. According to Nintendo's Damon Baker, that's not the case at all. The Humble Nindie Bundle actually ended up increasing the number of eShop games sold at full price. In other words, some people got a great deal and others went all-in on full price software!