Dear Reader:
Blast from the past - A look at Nintendo's hype machine for the Virtual Boy launch
"It has always been Nintendo's strategy to introduce new hardware systems only when technological breakthroughs allow us to offer innovative entertainment at a price that appeals to a worldwide audience. Virtual Boy delivers this and more. It will transport game players into a 'virtual utopia' with sights and sounds unlike anything they've ever experienced -- all at the price of a current home video game system." -- Former Nintendo Company Limited president Hiroshi Yamauchi
"It's a little like a theater ... [what a player] sees is a very rich black background, like looking into the night sky. The characters are brought to life in a very rich red color. It's almost laser quality We've been talking over the last year and a half about how, if this whole video-game industry is going to grow, we have to work harder on delivering new breakthrough products. This is a unique approach that we think is going to deliver a breakthrough experience -- a very different experience." -- Nintendo of America's former senior vice president of marketing, Peter Main