Level-5 on Yo-Kai Watch's localization and not over-culturalizing the game

Coming from a Wired interview with Level-5 CEO, Akihiro Hino...

“Some of the content is very Japan-oriented, but what we’ve learned from previous experience is that instead of trying to heavily culturalize it… it’s more successful if we can bring the Japanese culture directly to the different market, and let people accept it as a fantasy world. We want to maintain that the Yo-Kai Watch world is in Japan, the buildings people live in, and how they act.”