North America - NPD for Nov. 2015: amiibo hits 11 million sold in U.S. (software, industry-wide sales, analysis)

1. Call of Duty: Black Ops III (Xbox One, PS4, 360, PS3, PC)
2. Fallout 4 (PS4, Xbox One, PC)
3. Star Wars: Battlefront (PS4, Xbox One, PC)
4. Madden NFL 16 (PS4, Xbox One, 360, PS3)
5. NBA 2K16 (PS4, Xbox One, 360, PS3)
6. FIFA 16 (PS4, Xbox One, 360, PS3)
7. Need For Speed (PS4, Xbox One)
8. Halo 5: Guardians (Xbox One)
9. Assassin’s Creed: Syndicate (PS4, Xbox One, PC)
10. Just Dance 2016 (Wii, Wii U, 360, Xbox One, PS4, PS3)

- $2.47 billion on new game software, hardware, and accessories, which is up 2 percent from 2014
- hardware sales were $1.12 billion, which is up 11 percent from $1.02 billion last year
- software hit $993.9 million, a 7 percent decline from the $1.07 billion new games generated in November 2014
- peripherals and interactive toys grew 6 percent to $357.7 million from $336 million
- U.S. amiibo sales are over 11 million since they launched in Nov. of last year

“According to NPD’s Checkout Tracking, video games increased its share of spend on both Thanksgiving and Black Friday [compared to] last year, making it one of the top-performing categories at retail over the holiday weekend.

November 2015 was the best month for Xbox One, PS4, and Wii U software ever, exceeding the second-best month December 2014, by 34 percent. November 2015 marked the best month ever in total unit sales when you combine Xbox One, PS4, and Wii U, surpassing sales of December 2014 and November 2014.

Within console hardware sales there were dramatic differences by console generation as eighth-generation consoles, [which includes Xbox One, PS4, and Wii U] sales rose by 22 percent in dollars and last generation sales dropped by 76 percent in dollars, which is sharper than the year-to-date decline of 57 percent. In November 2015, eighth-generation sales had 93 percent share of overall hardware sales, a 9 percentage point increase from last November.” - NPD analyst Liam Callahan