Reggie on amiibo acting as a glimpse into Nintendo's future plans

Coming from a TIME interview with Reggie Fils-Aime...

“From a North American perspective, we’ve sold 9 million Amiibo. It’s a huge number. And I dwell on Amiibo because in many ways it’s reflective of where Nintendo’s going in the future. Leveraging our IP, leveraging our IP in a variety of different ways, whether it’s to drive our dedicated games business, whether it’s to drive our smartphone initiatives, whether it’s to leverage our partnerships with other companies like Universal Studios in creating unique attractions.

We are going to leverage our IP to make people smile and to have these differentiated experiences that will drive our profitability. So those are the things that drove the performance, and certainly as we look to the future it provides a bit of a playbook of where we’re going from here.”