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Ability to scan Shovel Knight amiibo in-box was a design choice, says Yacht Club
Coming from a Polygon interview with David D'Angelo of Yacht Club Games...
"We got a lot of feedback from fans before release who wanted to be able to scan the amiibo inside the packaging so they could still use the figure [in-game] while keeping it as a collector's item. We didn't see much issue with their request: while you can stand with a 3DS in store and try to scan it — we didn't think that was actually something people would do due to the nature of the content we were making. We do not plan to change how the amiibo is manufacture."
[Link]