ZeNfA Productions explains how Nindies Love You came together

A portion of a Nintendo Life interview with Greg Wiggleton of ZeNfA Productions...

NL: When did you have the idea for this Nindies Love You sale?

GW: I truly had the idea for this group event sale around a year ago when the 1st and 2nd "epic indie sale" events were happening. I was curious if it was possible to host my own type of sale with other indies I'm in contact with and if Nintendo would advertise it on the eShop at all. It was around August 2015 that I finally started to get active in recruiting other Nintendo indies and contacting Nintendo directly about setting up one of these sales.

NL: What was the first step in making it happen?

GW: The very 1st step I took was taking charge of this idea and contacting Nintendo (already with a few select indies interested) back around August 2015. I was curious on how these group sales came into being. Nintendo would go on to tell me that these group indie sales were 100% created from indies and that Nintendo just helped set it up with the indies being in charge of it. From there I tried to gather a bunch of different indie Wii U games that would go well with this sale and show Nintendo that we were interested in doing our own sale. From here, I would go on to be Nintendo's main contact for our group and talk to Nintendo on what is required, type of banners needed, and deadlines for different parts were. Every few weeks I would send updates to all involved as well as keep Nintendo involved with our developments to help keep them informed that we were serious about doing this sale.

The original goal was to have this 2 week sale period occur sometime around Christmas of 2015. A few of us involved early on thought this might be a good idea. After all, the Christmas period can be very nice for sales. However, a problem with this plan was that this period is usually very crowded. Nintendo themselves even warned us that a sale like this in December was a bad idea and recommended January or February for doing this sale. By October we finally decided to officially make it a February sale. Since this would take place around Valentine's, we decided on that as a theme and came up with the "Nindies Love You" title for it.