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Nintendo UK says their marketing campaign for Splatoon matches that of Mario Kart 8

by rawmeatcowboy
22 May 2015
GN Version 5.0

Coming from Nintendo UK marketing manager Chandra Nair...

“We have a substantial campaign planned for Splatoon. To give you an idea of the scale, we’re matching Mario Kart 8 – that’s the potential we think Splatoon has. We have the utmost confidence in the potential of Splatoon. It gives retailers a fantastic art style that stands out in-store or on-screen and it also offers various up-sell opportunities with the accompanying Amiibo. It’s a really interesting game for us because it allows us to expand out to a group of people who may never have considered Wii U before.”

Nintendo UK has said the campaign includes digital billboards, cinema ads ahead of Tomorrowland and Mad Max, sponsorship of Cartoon Network, a digital campaign that started in April and a Splatoon-themed skatepark in Corby.

[Link]