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Disney Infinity 3.0 dev explains the process of choosing characters to include
Coming from a Kotaku interview with Jeff Bunker, VP of art direction for Avalanche Studios...
“You know that really comes from our community. We really try to pay attention to what they’re telling us. We watch the forums and we have the community leaders that we’ve hired internally that listen to the fans. We just try to draw as much of our selection from our fans. That’s the number one places that we try to get our information.”