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More details on social reaction to Pokemon Super Bowl ad - 1 in 10 viewers cried
Information comes from the consumer-sentiment analytics firm Canvs...
- 20 million views on YouTub
- 11,461 total tweets when it aired during the Super Bowl
- 36.9 percent (4,230) of the tweets were genuine emotional response
- around two-thirds of the emotional engagements fell into the “love” category
- 1 in 10 of the social responses were from someone claiming they “cried.”
[Link]