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UK - Toys-to-life sales down 12% in 2016
- over 620,000 UK consumers own either a copy of Skylanders Superchargers, LEGO Dimensions or Disney Infinity 3
- most successful eight months yet for the category.
- 2015 was also the biggest year yet for the sector, with £129m generated from toys-to-life games and figurines
- toys-to-life market down 12.1 per cent in revenue for the first four months of year
- driven by heavy discounting on toys-to-life products
[Link]