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Level-5 CEO expands on why he believes Yo-Kai Watch 2 will be a big hit in the states

by rawmeatcowboy
01 July 2016
GN Version 5.0

Coming from a USgamer interview with Level-5 CEO, Akihiro Hino...

"This trend is following what happened in Japan. In Japan, the numbers weren't really historic [with the original game]. But then it became a big, big social phenomenon with Yo-Kai Watch 2 .So that's what we're anticipating to happen in the U.S,.

When we announced the release of Yo-Kai Watch 2 in Japan, the cross-media pieces were all there. And our ecosystem was complete when Yo-Kai Watch 2 was released in Japan. So the fact that there's an entire ecosystem running means that there will be a multiplier effect across every platform. Especially among the ecosystem, what was special was that the Yo-Kai Medal was what the kids collected. By the time we released Yo-Kai Watch 2, every kid had played with the medals, the games, and everything that was associated with the medals. We believe that was kind of important.

We already have the TV series, manga, and the toys in place, and we're planning to bring all the other parts of the ecosystem. Everything will happen in time for the Yo-Kai Watch 2 launch."

[Link]