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Study shows mobile users spending more time with Pokemon GO than Facebook

by rawmeatcowboy
14 July 2016
GN Version 5.0

As you can see, the average iPhone user spent 33 minutes in Pokémon GO on Monday, July 11, more time than in any of the other apps we analyzed—even Facebook:

By comparison, the average user spent just over 22 total minutes in Facebook yesterday—still a considerable amount of time—and about 18 total minutes in Snapchat, the third-most-used of the apps we analyzed. Slither.io, which spent more than two weeks at No. 1 on the U.S. App Store’s downloads ranking, was used about 10 minutes on average during the same one-day period.

Full report here