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U.S. - Top 5 TV gaming commercial spots for June 16th to July 15th, 2016
- Nintendo held the second place position for overall spend
- spent just over $1.3 million running nine spots 1,110 times
- commercials hit over 30 percent of the industry’s digital response
- generated over 108 million impressions on TV
- earned over 3.6 million online views, 11,700 searches, and 3,400 social actions
- most engaging ad was “Teams,” for Mario & Sonic at the Rio 2016 Olympic Games
- over 1.1 million of the brand’s online views were tied to this commercial
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