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SEGA teams with Kidrobot for Sonic 25th anniversary collection
- Sonic the Hedgehog Blind Box Mini Series
- Sonic the Hedgehog Blind Box Keychain Series
- Sonic the Hedgehog Medium Figure
- merch due out Winter 2016
“Kidrobot is very happy to partner with SEGA. We are excited to bring Kidrobot’s unique style and sensibility to their ever-popular Sonic the Hedgehog brand.” - Kidrobot’s vice president of product and marketing Allen Richardson
adds: “This collaboration brings together the fandom of pop culture icon Sonic the Hedgehog with the premier creative forces at Kidrobot. Fans across the world will be able to celebrate Sonic for years to come with this creative and fun partnership.” - SEGA of America’s senior vice president and Sonic the Hedgehog chief brand officer Ivo Gerscovich
[Link]