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Take-Two are believers in Nintendo, enthusiastic about NX

by rawmeatcowboy
25 July 2016
GN Version 5.0

A portion of a GamesIndustry interview with Strauss Zelnick, CEO of Take-Two...

"We're believers. We never want to count Nintendo out. They do it over and over and over again. So we feel pretty enthusiastic actually. (Nintendo's position in the console race is) not a slump, it's intentional. They come to market, they do really well, and then they sort of exit the market for a period of time. They've been doing it for like 150 years, and that company has been doing the same thing... They're really thoughtful, they come to market with something they really think is going to work, more often than not it really works, it blows up and then eventually they let it decline and they move on to the next thing. They don't mind having time in between."

[Link]