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Niantic working on Pokémon GO updates that 'respect private institutions'
A portion of a L.A. Times interview with Pokemon Company's consumer marketing director J.C. Smith...
“When something is really popular, we have to figure out the most respectful way to deal with it and make sure that everyone is playing safely and doing things in a respectful manner. It's only been two weeks since it launched, and there's been so much attention and so many people playing that it's tough to think of all the ways it could affect the world.
For us, we're making sure the play experience is done right. Initially, there was some server overload, which we've worked on. Now, we're looking at features in the game and how to fine-tune them so that it's appealing to the fans but also respectful of the private institutions that are affected by it.”