Analysts predict Super Mario Run's success, Reggie on lack of microtransactions, Miyamoto on mobile approach

“This is definitely a defining moment for Nintendo. If Mario can’t get the job done, I don’t know what other character could.” - Yoshio Osaki, president of IDG Consulting Inc.

The following comes from Tero Kuittinen, a strategist at investment firm Kuuhubb Oy...

- premium price for “Super Mario Run” is risky
- consumers expect high-quality games free
- Nintendo could shortchange itself by not converting players into recurring payers

“Nintendo may make hundreds of millions with the Mario game, but it has effectively ruled out making billions of dollars.”

Coming from Reggie Fils-Aime...

- Super Mario Run is fast-paced and players won’t want interruptions from advertisements or in-app sales pitches
- “It’s not ‘Super Mario play, stop, and then have to pay more.’”

Coming from Shigeru Miyamoto

- phones weren’t powerful enough, which is why Nintendo hadn't created content for them
- now “there are more opportunities for consumers to come into contact with a mobile phone than our own gaming devices.”