Reggie - Mobile a 'huge business opportunity', Super Mario Run hopes, Switch does what mobile can't

Coming from an Engadget interview with Reggie Fils-Aime...

"As a way to satiate the desire for our IP, to introduce new IP, to effectively keep the market warm while we figure out how to do business there with our dedicated systems, [mobile] is a huge business opportunity for us. What we will do is create experiences specific to the device. We've optimized [Super Mario Run] for the [smartphone screen] -- and in doing so it really is taking an approach that is unique, is differentiated, and looks to maximize the value of our IP. We know that the launch of Pokémon Go generated a tremendous amount of play and anticipation for all things Pokémon; certainly we hope that Super Mario Run will do the same thing for all things Mario."

Reggie also made it very clear that Nintendo wants their dedicated gaming devices as well, and discussed just how the Switch differs from mobile gaming.

"Go back and look at the Nintendo Switch video that we aired back in October and ask yourself: Can you do that on a smart device? Can you have a big-screen experience and then, 'I gotta go jump on the train -- I'm going to take it with me and continue to have that great experience'?" Again he answers his question: "No, you can't do that. We believe in creating a differentiated experience for all the platforms that we participate in, and if we do that, the consumer will see how these experiences are different and how there's room for all of them in their entertainment time."