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Market research firm claims Switch will sell 5 million units by 2017's end

by rawmeatcowboy
02 March 2017
GN Version 5.0

The following analysis comes from market researcher SuperData Research...

- Switch will sell 5 million units by the year's end
- it will be a slow start for the system

“The biggest challenge for Nintendo is to convince console gamers to purchase the Switch as a second device, as many have already committed to a PlayStation 4 (53.4 million installed base, worldwide) or Xbox One (26 million). Asking $300 for a new console without a bundled game is a comparatively higher barrier to entry for consumers, considering that the PlayStation 4 and Xbox One are already discounted and come with a free game."

- Nintendo needs to deliver a strong first and third-party slate of titles to build momentum towards the holiday season

[Link]