BrandWatch report - Looking at the potential success for Super Mario Run on Android

Will Android users boost the game’s performance?

It certainly looks like it. We’ve seen large spikes in mentions as the game becomes available on Android, and they are overwhelmingly positive.

However, it’s worth noting that first impressions of the game aren’t popular with everyone.

On the day before the 15th December iOS release, the conversation had a much higher % of positively categorized mentions, as opposed to on the actual day it came out, when, whilst the overall reception was generally positive, there were a lot more negative mentions than before.

The same appears to be happening now, with a higher % of automatically categorized positive mentions yesterday (the day before release) compared to today, so far.