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A portion of a Siliconera interview with Jun Iwasaki, President of Xseed, and Ken Berry, Director of Publishing...
S: So about Retro Game Challenge 2…
Ken Berry, Director of Publishing: It looks very unlikely that we will localize and bring it.
We’ve gotten tons of e-mails from fans that say ‘thank you so much!’, ‘we love Retro Game Challenge’, ‘it’s my favorite DS game of all time’, but when you look at the sales numbers that actually picked it up and really being vocal about it, it’s pretty small compared to the other DS owners out there. The sales aren’t quite there to justify bringing the sequel.
JI: Fortunately, we got that title, but honestly it has not reached our expectations sales wise. It’s tough to bring the game over. If the sales of Game Center CX 1 dramatically increase we will of course consider it. It’s up to you guys.
S: OK! Tell my readers how many more copies need to be sold.
JI: We have to reach 100,000.

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It's only selling a few hundred a month. We can blame pirates for the low sales.
It's probably costly to license anything from Bandai-Namco.
Anyway, that seems like a really high number, I suppose it comes from paying the license of the game (since its based in a japanese show after all).
The sequel has another RPG and two text adventures. I'd much rather play those in English than have to use a guide for all of them.
You aren't serious, right?
Not trying to sound like a douche. Really not, but they have to be able to justify the costs somehow. If the game doesn't sell, how can they pay for the cost of bringing it over here?
Well, if you didn't know Japanese you'd need to spend a lot of time looking at walkthroughs to find out what the challenges were, and Guadia Quest Saga and the new text adventure-style game would be even more of a problem. That second one, especially, would lose almost all of its appeal unless some fan took the liberty to translate everything instead of just telling you which menu selections to pick to beat the game.
Had no idea it had text adventures in it. That is a problem.
I can't tell if that is sarcasm or if you're for real.
In addition to what the others said, the games do have a lot of in-jokes that are related to classic gaming. It really adds to the charm.
Unlike another company I'm thinking of..
I hope the sequel comes, but if this is their attitude, it's not going to happen. I hate being guilt tripped by companies.
Or unlike companies that don't make the games even if you surpassed expectations. Like one in my head right now...
@ZS
The problem here isn't the game's budget, but licensing issues. It is based on a TV show, and comes from Bandai Namco. Must be really expesive for Xseed to bring, and almost a certain failure considering the sales of the first.
The game in general (worldwide) was probably successful, or else there wouldn't be a sequel.
Xseed isn't guilt tripping us. They are just being honest about profitability and Namco's exigencies.
I'm not being sarcastic, but I didn't explain myself.
I just don't like the whole "Oh, if only our game did good, we could release a sequel/localize *wink*" attitude, if you know what I mean.
I'm not talking specifically about this, mind you.
Nice screen name, by the way. XP
Also if there any dubbing that also commands fees. There is also marketing, production costs.
It's why games can cost anywhere from hundreds of thousands to fifty or sixty million dollars to make.
Also here is the thing at fourty bucks retail the dev usually makes ten dollars each sale while the publisher usually makes twenty.
When a game is at 20 it has to sell a lot more copies to make money then it does to sell the game at fourty.
What attitude? Do you really think any company would want to risk going under simply to publish sequel to a game only a few people bought? Not sure if you've noticed, but XSeed has already published a number of games that never pull in Mario scale numbers. Do you really think they just have an endless well of money they like to throw away simply to please you?
XSeed is cool and all but they'll get no sympathy from me. People need to learn to advertise for games if they want them to sell. Already established successful franchises like Mario, Sonic, and Halo can sell just fine by word of mouth, but new IPs like Retro Game Challenge need a little more help.
For an example, look at The Conduit. New IP, right? They advertised for it. Posters up in GameStop, pre-order bonuses, TV commercials airing all the damn time on Comedy Central. I don't expect The Conduit to reach Super Mario Galaxy or Halo 3 sales, but what they did can only help them. I mean, just look at how well it's selling on Amazon!
I remember a while back Namco saying it won't happen because UK gamers 'won't get it' because our childhoods were copying down 1000 line codes from magazines and using dual tape players to copy games...
But that isn't the most insane Namco Bandai block. The Wii Mario Baseball game is. It sold well over a million copies but isn't coming to Europe...
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