Looks like things just got even better for those of us that are in the Ambassador Program as well as Club Nintendo. You'll be able to obtain coins for the 20 free games that Nintendo is releasing.
Nintendo 3DS Ambassadors who link their Nintendo 3DS systems to their Club Nintendo account prior to downloading their games will be eligible to earn Coins for the 20 free games.
We don't know how many coins just yet, but free games and free coins is nothing to complain about! Thanks to all that sent this in.