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Activision - Guitar Hero didn't get the 'nurturing and care' it needed
The following comments come from Activision CFO Thomas Tippl...
"Guitar Hero probably didn't receive the amount of nurturing and care that it needed to maintain that position, and I think there were a number of good lessons to be learned. There were a number of elements to the franchise, as well as our relationship with the providers of the music, that didn't make it conducive to make the digital transition. If we come back, and when we come back, with a reinvented Guitar Hero experience, I think all of that will have to be taken into account. Clearly, consumers still have a lot of love for the brand."
I'm still not ready for Guitar Hero to come back. I think we need a double digital amount of years before the franchise can give things another go.
Link
"Guitar Hero probably didn't receive the amount of nurturing and care that it needed to maintain that position, and I think there were a number of good lessons to be learned. There were a number of elements to the franchise, as well as our relationship with the providers of the music, that didn't make it conducive to make the digital transition. If we come back, and when we come back, with a reinvented Guitar Hero experience, I think all of that will have to be taken into account. Clearly, consumers still have a lot of love for the brand."
I'm still not ready for Guitar Hero to come back. I think we need a double digital amount of years before the franchise can give things another go.
Link