Random Time! - EA Sports starts lottery ticket sales

"We are pumped to be the first state to launch EA SPORTS theme lottery games. We have been looking for a brand that will appeal to core Lottery player sports fans but also has a propensity for attracting younger adult players to the category as well. We believe that EA Sports helps us achieve this objective." - Jay Finks, Marketing Director for the Oklahoma Lottery

I've definitely seen worse collaborations for the lottery. I guess this sort of gaming tie-in makes some sense. Hopefully those that play win as often as they do in EA Sports' titles!

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