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Activision not ready to bring back Guitar Hero, would need to re-invent in a meaningful way

“To this day, it remains one of the most beloved brands in entertainment. Will the game make a triumphant return to game devices and culture? That really depends on our ability to re-invent it in a meaningful way. It ran out of gas profoundly, as did the entire rhythm/instrument peripheral category all at once. Those are hard-earned battle scars, and if we think we have a meaningful invention that brings it back with new reasons to engage, then we will, but not before.” - Activision CEO Eric

Guitar Hero still needs some time to rest, in my opinion. I'm sure having it back one day will be nice, but we'll need more time to pass before that happens.

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supercm's avatar
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