While Disney isn't giving specific numbers, those close to the company are saying that Disney Infinity could have very easily cost over $100 million to put together, between the game and toys alike. Obviously, Disney needs this title to be a big success to make up that cost.
"If 'Infinity' does well, it bodes very well for the bottom line of this unit. If it doesn't do well, the opposite will be the case." - Disney's chief executive, Robert Iger