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GAME none too pleased with retailers that broke Pokemon X/Y street date
The following comes from an MCV interview with GAME category director Charlotte Knight...
“We take compliance with all industry standards and regulations very seriously. It was extremely disappointing to see a number of competitors break street date over Thursday and Friday on Nintendo products across both online and store environments. We are seeing street date breaches occur on a frequent basis and this undermines the work which goes in to creating exceptional launches. We’ve worked very closely with Nintendo in the run-up to launch in order to make them as successful as possible. We have worked with them on every decision taken.”
Link
“We take compliance with all industry standards and regulations very seriously. It was extremely disappointing to see a number of competitors break street date over Thursday and Friday on Nintendo products across both online and store environments. We are seeing street date breaches occur on a frequent basis and this undermines the work which goes in to creating exceptional launches. We’ve worked very closely with Nintendo in the run-up to launch in order to make them as successful as possible. We have worked with them on every decision taken.”
Link