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Activision sees 'endless opportunity' for Skylanders brand, says it's 'certainly not another Guitar Hero'
A portion of an MCV interview with Activision’s UK MD, Roy Stackhouse...
MCV: How long can Skylanders go on for?
RS: As long as the innovation continues to be as great as it is, then I don’t see it having a limited shelf life. The reason I say that is because if you think about the possibilities in this category, what has been achieved with Swap Force and its innovation, and the endless possibilities in terms of the Skylanders universe. This must be a creative goldmine to work on because a child’s imagination is one of the most fertile in the world, and if you can tap into that then there is endless opportunity for innovation.
MCV: In a recent financial call, some analysts wondered if Skylanders could become the next Guitar Hero. Go from boom to bust. What do you make of that?
RS: It is certainly not another Guitar Hero. The two franchises are completely different target markets and market position. Let’s not lose focus, Guitar Hero was a phenomenal success, absolutely huge, like Skylanders is now. But I struggle to see the comparison.
Full interview here
MCV: How long can Skylanders go on for?
RS: As long as the innovation continues to be as great as it is, then I don’t see it having a limited shelf life. The reason I say that is because if you think about the possibilities in this category, what has been achieved with Swap Force and its innovation, and the endless possibilities in terms of the Skylanders universe. This must be a creative goldmine to work on because a child’s imagination is one of the most fertile in the world, and if you can tap into that then there is endless opportunity for innovation.
MCV: In a recent financial call, some analysts wondered if Skylanders could become the next Guitar Hero. Go from boom to bust. What do you make of that?
RS: It is certainly not another Guitar Hero. The two franchises are completely different target markets and market position. Let’s not lose focus, Guitar Hero was a phenomenal success, absolutely huge, like Skylanders is now. But I struggle to see the comparison.