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Iwata compares 3DS momentum to Wii/GBA, says maintaining momentum is key
Nintendo 3DS achieved sales of approximately five and a half million units in the calendar year of 2012, and considering its current momentum, we can reasonably hope to be able to achieve over five million units in sales in 2013 again.
By the way, even Game Boy Advance or Wii, which people described as “massive hits” in the past, or any system from other manufacturers, never achieved annual sales of more than five million units in Japan in history. In the history of Japanese video games, this mark was surpassed by only two platforms, Nintendo 3DS and Nintendo DS. To achieve sales of over five million units in the Japanese market, you can see that one requires true momentum.
The single most important challenge for Nintendo 3DS is how we are going to achieve results in the overseas markets towards the end of the year.
Although we simultaneously released Nintendo 3DS XL and “New Super Mario Bros. 2” last summer, we were not able to sustain that momentum until the year-end sales season was in full swing and turn Nintendo 3DS into a leading force in the overseas markets.
This year, as I just explained to you, we are going to head into November, the month when the year-end sales season truly begins, with great momentum that has been created by the release of “Pokémon X/Pokémon Y” on October 12. In addition, existing titles such as “Luigi's Mansion: Dark Moon,” “Donkey Kong Country Returns 3D,” “Animal Crossing: New Leaf” and “Mario & Luigi: Dream Team” still maintain sufficient momentum, while the latest installment in the “The Legend of Zelda” series is set to be released for Nintendo 3DS in November. With such a strong lineup of key games in place for the year-end sales season, we aim to achieve great results towards the end of this calendar year. - Satoru Iwata
Link
By the way, even Game Boy Advance or Wii, which people described as “massive hits” in the past, or any system from other manufacturers, never achieved annual sales of more than five million units in Japan in history. In the history of Japanese video games, this mark was surpassed by only two platforms, Nintendo 3DS and Nintendo DS. To achieve sales of over five million units in the Japanese market, you can see that one requires true momentum.
The single most important challenge for Nintendo 3DS is how we are going to achieve results in the overseas markets towards the end of the year.
Although we simultaneously released Nintendo 3DS XL and “New Super Mario Bros. 2” last summer, we were not able to sustain that momentum until the year-end sales season was in full swing and turn Nintendo 3DS into a leading force in the overseas markets.
This year, as I just explained to you, we are going to head into November, the month when the year-end sales season truly begins, with great momentum that has been created by the release of “Pokémon X/Pokémon Y” on October 12. In addition, existing titles such as “Luigi's Mansion: Dark Moon,” “Donkey Kong Country Returns 3D,” “Animal Crossing: New Leaf” and “Mario & Luigi: Dream Team” still maintain sufficient momentum, while the latest installment in the “The Legend of Zelda” series is set to be released for Nintendo 3DS in November. With such a strong lineup of key games in place for the year-end sales season, we aim to achieve great results towards the end of this calendar year. - Satoru Iwata
Link