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Analyst - lower review scores won't impact Call of Duty: Ghosts' sales
Coming from a CVG interview with Cowen & Company analyst Doug Creutz...
"By and large, most titles' commercial fates are decided well before the first review comes out; otherwise, we would not be able to use pre-launch data from Amazon and predict actual sales with a fair degree of accuracy.
We think CoD has become such an embedded franchise that it is somewhat review-proof. We think of CoD as being like EA's Madden NFL, which continues to sell similar unit numbers year in and year out, regardless of reviews; Madden's Metacritic has ranged as low as 78 in recent years.
Ultimately, we don't think that sales of this year's title will be impacted enormously by these reviews. Our concern lies more with next year, when Call of Duty will face competition from several new next-gen shooters, including EA's Titanfall and Activision's own Destiny. To the degree that CoD may become a bit of a 'been there done that' experience for gamers, we think it is vulnerable to losing share as new product enters the market."
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"By and large, most titles' commercial fates are decided well before the first review comes out; otherwise, we would not be able to use pre-launch data from Amazon and predict actual sales with a fair degree of accuracy.
We think CoD has become such an embedded franchise that it is somewhat review-proof. We think of CoD as being like EA's Madden NFL, which continues to sell similar unit numbers year in and year out, regardless of reviews; Madden's Metacritic has ranged as low as 78 in recent years.
Ultimately, we don't think that sales of this year's title will be impacted enormously by these reviews. Our concern lies more with next year, when Call of Duty will face competition from several new next-gen shooters, including EA's Titanfall and Activision's own Destiny. To the degree that CoD may become a bit of a 'been there done that' experience for gamers, we think it is vulnerable to losing share as new product enters the market."
Link