Too small, and the wrong time to launch
Earlier today, we shared some notes from Reggie’s new book, and there was a quick excerpt pertaining to the Game Boy Micro. We now have the full section of the book that details how Reggie felt about the Game Boy Micro, and why he was against the product.
“From my perspective, the concept of Game Boy Micro was a nonstarter. The hardware was exceptionally small, Not only were the control buttons difficult for any reasonably sized adult to manipulate, but also the screen was tiny. This ran counter to current consumer electronics trends of making screens larger.
But development of this hardware had continued, and now we were forced to launch the system. ‘We should have talked about this long ago’, I told [fellow NOA executives] Don James and Mike Fukuda. ‘We should have all agreed that this product would be a distraction for us in our market and either not introduce it here or have it terminated as a project globally. By working together we could have had a different outcome’.
My point was not to rebuke them – at the time we were peers. It was to identify that we were operating in silos and this made us ineffective in managing projects coming from NCL [Japan].
The lesson: company leadership needed constant communication on our priorities. As president, my solution was to institute weekly meetings of the executive leadership team to review key priorities and our progress against them.”