image

Players tweeted, DM’d, and petitioned, and it’s finally happening: BCRF and Overwatch® 2 are teaming up to bring back Pink Mercy. Overwatch 2’s “Mercy for a Cause” campaign launching on June 25 will fund lifesaving breast cancer research through sales of two limited-edition skins (alternate versions of a character’s outfit, gear, or appearance), including the original Pink Mercy.

In 2018, Overwatch and BCRF launched the first charity partnership in Overwatch history. The two-week campaign was a massive hit with players, whose support and enthusiasm enabled a $12.7 million donation to BCRF—the single-largest donation to the Foundation at the time.

Between June 25 and July 8, Overwatch 2 players can purchase the original Pink Mercy ($14.99) and a new Rose Gold Mercy Bundle ($19.99). One hundred percent of the purchase prices of these products, excluding any applicable platform fees and taxes, will be donated to BCRF.

In 2018, Blizzard and Overwatch’s millions of players helped fuel research that touched the entire spectrum of the disease. In addition to supporting new clinical trials and BCRF research grants across BCRF’s areas of focus, this gift launched BCRF’s Precision Prevention Initiative (PPI), which brings precision medicine to breast cancer prevention by innovating breast cancer risk assessment and detection and developing early interventions for the disease that go beyond surgery.

With this incredible support, researchers funded by PPI were able to:

  • Develop advanced AI methods to analyze mammogram images and support more accurate breast cancer risk assessment
  • Identify drugs that could potentially delay tumor formation
  • Create a tool that predicts the risk that a patient’s ductal carcinoma in situ (also known as DCIS or stage 0 breast cancer because it’s not invasive) will progress to full-blown invasive breast cancer
  • Test models that can better predict how triple-negative breast cancer—one of the most aggressive forms—will develop

This 2024 campaign could not be coming at a more important time in breast cancer. While we’ve made incredible progress in treatment, diagnoses are on the rise, devastating disparities persist, and metastatic breast cancer remains incurable. The only way to reduce the number of women diagnosed with breast cancer is to prevent the disease from ever taking root in the first place.

[Press release]

Add Comment

Comments (0)

No comments yet. Be the first!