Nintendo has just shared an updated version of their Corporate Social Responsibility report, and it includes a very detailed section on the Big N’s diversity efforts within the company. This includes a number of different Employee Resource Groups, all of which aim to make employees feel welcome, heard, and included.
One such ERG is Black at Nintendo Dialogue (B@ND). This ERG works to champion inclusivity through community outreach, employee engagement and talent acquisition. B@ND researches and creates volunteer opportunities for Nintendo of America and its employees to engage with the Black community and raise awareness of the company’s DEI commitment.
You can see some of B@ND’s 2021 efforts below.
In FY 2021, B@ND engaged in a variety of activities, including sponsoring charitable giving campaigns that featured the Northwest African American Museum (Seattle), Museum of Contemporary African Diasporan Arts (New York) and Museum of the African Diaspora (San Francisco). In 2021, complementing the Black History Month campaign theme of “Mind, Body and Soul,” B@ND focused on total wellness through activities that included boxing, dancing, cooking and health screenings offered in partnership with the onsite employee clinic. The month’s activities also featured a webinar discussion with Look, Listen and Learn, an organization that produces television programming aimed at elevating the importance of diverse representation in education.
Another ERG under Nintendo’s umbrella is Nintendo Women and Allies, which supports female employees by offering a variety of empowering opportunities to, by and for women. You can see more about Nintendo Women and Allies’ achievements in 2021 below.
In 2021, professional development and wellness were key areas of focus for Nintendo Women and Allies. Beginning with Women’s History Month, the group embarked on a four-step learning journey inspired by the theme “Challenge Your Development.” Participants were encouraged to consider their future career goals, identify the skills and experience they need to be ready for opportunities, create a vision and action plan, and connect with others for feedback, mentoring and support. Development areas explored by the group were supported by women in management positions. Nintendo Women and Allies also partnered with fitness and nutrition experts to inspire healthy habits during a wellness campaign week for all employees. This included virtual exercise classes, mindfulness practices and cooking classes. The group also promoted a Women in Government (WIG) panel discussion on Building the Next Generation of STEAM Leaders that was sponsored by the Entertainment Software Association (ESA).
Finally, Nintendo shared a company statement on their mission to bring in more female employees overall, and promote them to higher positions. You can see the full statement below.
Based on the Act on Promotion of Women’s Participation and Advancement in the Workplace enacted in April 2016 in Japan, Nintendo Co., Ltd. (Japan) achieved its goal in FY 2020 of increasing by 5% the cumulative percentage of female hires from the prior five years (FY 2011 to FY 2015, roughly 20%) in the following five years, which started in FY 2016. With the revised Act on Promotion of Women’s Participation and Advancement in the Workplace that was enacted in April 2020, we are starting new initiatives to increase the total percentage of female full-time employees hired or promoted to at least 30% over five years, starting in FY 2021.
I'm all for diversity, but not at the expense of pandering to agendas and discarding the merits of brilliant, hard working, deserving people.
People could rememeber to be grateful for what men and only men are doing right now, building this world doing hazardous, physical, difficult occupations that we must celebrate them for.
Men have been doing this since the beginning of time.
Thank a linemen thats risking his making sure you have an electric grid that works.