Microsoft - Nintendo is always innovative and unique, has always 'danced to their own tune'

A portion of a GamesBeat interview with Aaron Greenberg, marketing team lead for Xbox’s first and third-party games...

GamesBeat: We’re starting to hear some rumors about what Nintendo might be doing next. Honestly, nobody knows what they’re going to do. But is it a worry? We’re going to have this system come out in the middle of a normal console cycle. Maybe the console cycle is going to be disrupted in a weird sort of way? Is that something you’ll have to deal with?

Greenberg: I’m not sure what Nintendo’s doing. I hear the same rumors and stuff that you do. I guess we’ll react to that when we know more. Nintendo’s always been innovative. They’ve always differentiated in their own way. They’ve always danced to their own tune, if you will. It wouldn’t surprise me if they do their own thing when the time is right. What they’ve done is unique and different. How they’ll compete with us remains to be seen