Activision today announces it has teamed up with some of Europe’s top sports stars and entertainment personalities – including the UK’s very own Ben Collins (AKA ‘The Stig’) and former Formula 1 driver Max Chilton – who have designed seven customised Skylanders™ SuperChargers toys. The collaboration will see Activision donate the exclusive toys to Make-A-Wish, the world’s largest wish-granting organisation. The charity will auction off the models to the highest bidder, with the proceeds helping to support the many wishes that Make-A-Wish grants to children with life-threatening medical conditions around the world each year.
Alongside Ben and Max, well-known personalities from the racing world such as Timo Glock, as well as French TV presenter Joan Faggianelli, kitesurfing champion Gisela Pulido and popular YouTubers St3pny and TheKing77 have lent their talents to the project. Each have designed their very own SuperCharged car, either a Hot Streak or Crypt Crusher – two vehicles from the latest Skylanders game, Skylanders™ SuperChargers, in which vehicles are brought to life for the first time. The designs have been sprayed onto models of the cars for superfans to bid on and raise money for Make-A-Wish.
Jon Stettner, president and CEO, Make-A-Wish International, added: “On behalf of my colleagues across Europe, I would like to thank Activision, and all the famous faces involved in the project, for this fantastic collaboration. We are thrilled with the unique vehicles that have been specially designed and the money raised will help us in our ongoing efforts to grant wishes for children with life-threatening medical conditions.”
Former ‘Stig’ from Top Gear, Ben Collins: “As soon as I heard about this Skylanders activity I had to take part. Being a huge fan of racing and cars, I think Skylanders SuperChargers is really cool and I’m enjoying playing the game! It’s a great idea to raise money for a highly deserving cause, like Make-A-Wish®, and getting to customise my own SuperChargers car was awesome.”
British racing driver, Max Chilton: “I’m really excited to be working with Skylanders on this activity. I love racing in SuperChargers so getting to customise my own HotStreak vehicle was awesome! Make-A-Wish® is a wonderful cause that does amazing work with children, so I’m proud to be supporting them with this campaign. My very own customised SuperCharger will be up for auction so make sure you look out for it – all proceeds will be going towards this incredibly deserving cause.”