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Reggie on talking more about NX, important lessons learned, Universal & mobile interactions

A portion of an alistdaily interview with Reggie Fils-Aime, which was conducted at E3 2016...

A: How are you seeing things evolving in the console space with Sony and Microsoft launching new consoles this year and Nintendo NX coming out in 2017?

RFA: Nintendo has a quite appropriate reputation of doing its own thing, so whatever Microsoft and Sony decide to do, that’s for them to manage. From a Nintendo perspective, we are focused first on making sure that the consumer understands [The Legend of Zelda] Breath of the Wild and some of the other games that we’ve highlight here at the show, Pokémon Sun and Moon, Pokémon GO, Ever Oasis and Mario Party Star Rush. There was a lot of content that we wanted to showcase at E3. We’ve done that. Now, we’re going to start moving forward communicating more and more about NX as appropriate. For us, it’s all about the right communication at the right time. We believe we’ve got some games that are going to continue to drive our momentum this holiday, and we believe we’ve got a strong concept for NX that we’ll unveil in the future.

A: Many thought Nintendo was in dire straits after GameCube failed to find an audience, and then Wii exploded. Are there lessons learned from Wii U that are being applied to NX?

RFA: Every time we launch a new platform, every time we launch a critical new game, we always learn. We always do our breakdown of what worked, what didn’t, and certainly we’ve done that with Wii U, and we continue to believe that the innovation of the second screen was a worthwhile concept. The games that we’ve launched on the Wii U are hugely compelling: Splatoon, Super Mario Maker, Smash Bros., Bayonetta 2, the Super Mario game, The Legend of Zelda. Arguably, if you line up all of the single platform games for Wii U and the other two platforms, we have by far the most unique games that are highly rated by consumers and highly rated by the media. So those things worked.

One of the things that we have to do better when we launch the NX—we have to do a better job communicating the positioning for the product. We have to do a better job helping people to understand its uniqueness and what that means for the game playing experience. And we have to do a better job from a software planning standpoint to have that continuous beat of great new games that are motivating more and more people to pick up the hardware and more and more people to pick up the software. Those are the critical lessons. And as I verbalize them, they’re really traditional lessons within the industry. You have to make sure people understand the concept, you have to make sure you’ve got a great library of games, and when you do that, you tend to do well.

A: We’re starting to see a difference in the way theme park people create attractions because they know now everyone comes in with smartphones. What does that open up for Nintendo, now that you have mobile games and apps?

RFA: You hit the nail on the head. These theme park designers are considering that so many of their patrons have a smart device. They’re thinking about what that means to the overall experience. I’m not going to share anything in this interview, but certainly the Universal team is aware of it. Certainly it is something that they are considering as they work with us to create this theme park experience.

Comments

Top Rated Comment

There's that darn word again: "understand".

People "understood" the wii u game pad. They just simply didn't ACCEPT it. Customers didn't saw value on it. Period.

There's nothing to "understand" with Breath of wild. There are many adventure/RPGs that are open world. People will ACCEPT it if it's good.

Since Miyamoto started to use that condescending word to excuse his failures (wii u game pad, pikmin, star fox zero) now everybody in the company is repeating it.

If they are going to launch the NX with that mentality, then it will fail again.

Just give us a date already. Enough of this PR talk, let the system and the games do the talking.

and we continue to believe that the innovation of the second screen was a worthwhile concept.

Dual screen gaming on NX confirmed

"Was a worthwhile concept" could also mean that it played its part, but isn't seen as necessary anymore.

That said, I REALLY hope we keep dual screens. Next to Off-TV play for console quality games, dual screens is probably my most favorite feature Nintendo has ever pushed.

RFA: Nintendo has a quite appropriate reputation of doing its own thing

Please leave a reply on how you would rephrase that sentence.

It was always going to continue that way because when I 1st got the WiiU I was thinking cool I can leave the house with the gamepad. Or maybe I could transfer the game to the back of the gamepad because it felt heavy so that was making me think it had a harddrive in it. Then I woke up lol, but Dual is the way to go & Nin is on the right path & I still want it along with all the new things NX is going to bring to the table.

Thanks so much for sharing Mr. Fils-Aime! I'm looking forward to experience more greatness coming from you guys. Plus I want to save some money to go to Universal to experience the rides you guys have planned. Keep on surprising us!

jg233
Thu Aug 25 16 10:40pm
(Updated 2 times)

I wish they would at least give us some tiny tidbit of concrete information. I'm getting pretty bored.

There's that darn word again: "understand".

People "understood" the wii u game pad. They just simply didn't ACCEPT it. Customers didn't saw value on it. Period.

There's nothing to "understand" with Breath of wild. There are many adventure/RPGs that are open world. People will ACCEPT it if it's good.

Since Miyamoto started to use that condescending word to excuse his failures (wii u game pad, pikmin, star fox zero) now everybody in the company is repeating it.

If they are going to launch the NX with that mentality, then it will fail again.

I knew WiiU was not going to do good because they broke a lot of their classic launch rules that all of us Nin fans grew up on. Price on games, no more $150 -$250 launches, no Mario on launch, lied about being a full VC collection from Nes to N64. With NX we are not going to see any of those return except for Mario which will be one of a launch title for NX. I wish them the best!

The Wii U was the first system since the N64 that had a Mario on launch.

For the love of god, just give us a date for the reveal already.

Were about to hit the 6 month period till launch. You're running out of time.

6 months is the -shortest- amount of time a Console has had (a major one at least) to hype up the system enough to sell decently.

Do it soon, if you drop it on us too late, no hype will help the sales of your system. (as bad as hype culture is, Hype drives some sales)

Unlike wii u, where you had a year and a half reveal before launch, NX unless delayed, is getting close. Do it Nintendo, GIVE a date

Always exciting times anticipating a new Nintendo system! No one knows what it'll exactly be and that's what's great

How about revealing the damn console/portable/hybrid whatever already?

Universal Theme Park/Nintendo Augmented Reality Smartphone concepts confirmed

The same BS PR talk of lessons learned. I've heard it all before numerous times, I'll believe it when I see it.

Reggie's interview really says nothing of interest. We know exactly what he's going to say. E3 was pretty bad, minus zelda. Lets just have a date when we can expect the NX announcement and be done with all the PR bologna.

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