The following analysis comes from market researcher SuperData Research...
- Switch will sell 5 million units by the year's end
- it will be a slow start for the system
“The biggest challenge for Nintendo is to convince console gamers to purchase the Switch as a second device, as many have already committed to a PlayStation 4 (53.4 million installed base, worldwide) or Xbox One (26 million). Asking $300 for a new console without a bundled game is a comparatively higher barrier to entry for consumers, considering that the PlayStation 4 and Xbox One are already discounted and come with a free game."
- Nintendo needs to deliver a strong first and third-party slate of titles to build momentum towards the holiday season