There was some notable backlash over Steamworld Dig 2's first icon a few months back because it was just a huge "D2". A similar incident happened with Snakepass, which was just a huge picture of the snake's face. The Switch menu icons display very large, so the biggest complaints were that they looked like blown-up icons for mobile apps when they could've made better use of the space. Generally speaking, people like having the game's full title visible, at least.
The owner of this site and other parts of the internet did find it amusing that the menu icons were receiving so much scrutiny, so it's become kind of a running thing (both serious and as a joke) to treat the icons like news. It's also become a free opportunity for developer twitter accounts to generate hype by posting what their icons look like.