Nintendo's president discusses reaching out to the casual audience with Switch

Nintendo President Tatsumi Kimishima sat down with Ascii to talk about plans to attract the casual audience with the Switch. You can see his full statements below.

Ascii – In the first year (of Nintendo Switch), many core gamers became aware of it.

Kimishima – As expected, core gamers have understood the concept (of Nintendo Switch) after its launch. That said, after Super Mario Odyssey was released, the number of families playing Nintendo games have slowly started to increased.

Ascii – So your plan is to further broaden the casual audience in the second year (of Nintendo Switch)?

Kimishima: Yes. There are certainly many casual gamers who ignore ordinary games. Shouldn’t we expand the audience by making the same people think, “Nintendo Switch has become a huge topic recently, perhaps I should try it out?”

To further explain the meaning behind what I said, Nintendo Labo was announced at the timing (people felt that). Many people seem to have been surprised by its news.