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NPD analyst says Nintendo Labo debut sales were "solid, not fantastic, but not terrible," looks to the months ahead as the real test

Nintendo Labo came in at #4 overall for April 2018 sales in the United States. NPD doesn't provide sales numbers along with their charts, but NPD analyst Mat Piscatella did give a little more insight into Labo's debut.

“Solid debut month sales —certainly not fantastic and definitely not terrible. The story for Labo will really be told in the months leading to Q4 and, of course, in holiday. I think the April sales set a solid foundation, and I don’t think anything in the April data suggests anything more than that. The market jury is certainly still out. It continues to be something very difficult to analyze and predict, certainly.”

Categories: Interviews, Consoles
Tags: eshop, switch

Comments

Top Rated Comment
kuro
Wed May 23 18 11:00am
Rating: 4

Yes analysts have been saying this even before Labo came out, that the Holiday reach is when we will know whether Labo succeeds or fails.

I do find it funny how some here are so threatened at the thought of Labo even existing(when its clearly target at kids). Well congratulations, if Labo fails all 0 console games that Nintendo put on hold or haven't developed will now be made and now you will get more Mobile games.

Kinda sums up my feelings on Labo. Solid. Not fantastic, but not terrible. Very "middle ground". Fun, but it doesn't feel like it has legs right now. Maybe if cheaper kits come it can stay aost a bit longer.

joshb83
Tue May 22 18 10:13pm
Rating: 2

I expect this to explode at the Christmas season. This isn’t really a spring/summer product. They probably should have held this back until the fall.

I truly believe that Labo is finished. It is what it is and other than an odd obscurity (fun for about 15 minutes) I don't think there's anything else that Nintendo can do to make it more popular than it already is (which it isn't very popular).

Not to mention there are those of us who don't want all the cardboard accessories lying around. A novelty game is one thing, but this one comes with a lot of clutter.

I like that, for the most part, it separates the gamer from the television almost entirely. Aside from the Robot Kit, none of Toy Con 1 requires a television essentially making the Labo user part of the game itself. It's a bit of role play, kinda reminds me of Reboot when the giant purple block would come down.incoming game and Bob would assume a roll in the game to defeat the User. Oh, how I ramble.

To be perfectly fair, what did they actually expect? It's an oddball concept, more out there than some of the stuff they tried on Wii, and it takes a bigger time and money investment to want to buy and put all this cardboard together, etc.

Some people may well be interested, but it IS just another gimmick, after all.

Yeah, I’m not sure what people expected from this. It’s somewhat of a limited audience. I’m surprised it even got #4.

When I was younger, I would applaud Nintendo for thinking outside of the box (no pun intended). Now, though, I look at something like Nintendo Labo and see it as just another Wii Music-like experiment. A non-game from a company that is, if not historically then at least considered by its consumers and its investors, purely a a video game company.

I'm surprised how that many people plunked down $70 for cardboard.

Hopefully this fad dies soon.

I can see Labo sales having a spike on Christmas and performing decently during the coming months. It seems too many people quickly forget that the company has reiterated multiple times that the target audience for this product is 6-14 year old children.
Spoiler: Children are not the kinds of people that usually buy games on release date.

You mean a high majority of gamers were hesistant to pay $70 for cardboard?

Shocker.

I expect by Christmas this will do OK when 50% off on Black Friday when the price is closer to how much cardboard should cost.

toupee43
Wed May 23 18 10:53am
Rating: 3

Some of you people are so pathetic as to complain about Labo, hoping that it dies or whatever. I know plenty of kids - 8-9yo - who are having a blast playing with Labo. My own daughter enjoyed putting together the piano, etc.
It also offers variety in an industry that doesn't do much different than create open world games where you shoot one another. There's a lot of potential to Labo, and I hope Nintendo take it further and opens it up even more. I, for one, hope its the beginning of something not the end.

Yeah, they piss me off too with their entitled whining. My son loves it, as well. Have had a lot of fun working on this with him, and the toy-con garage feature is awesome. As he grows, hopefully he'll be able to make more of his own ideas. He instantly wanted to make a toy-con garage proton pack! It's a great activity for its intended audience, and SO SORRY that Nintendo dared make something not expressly designed for thirty year old men. This entitled attitude makes me sick, as do the people acting like #4 on the charts is a dismal showing.

Yeah I don't get that mentality, rooting against it. Personally I think Labo is kind of dumb but it still deserves to exist. If people find value in it then it can only be a good thing.

kuro
Wed May 23 18 11:00am
Rating: 4

Yes analysts have been saying this even before Labo came out, that the Holiday reach is when we will know whether Labo succeeds or fails.

I do find it funny how some here are so threatened at the thought of Labo even existing(when its clearly target at kids). Well congratulations, if Labo fails all 0 console games that Nintendo put on hold or haven't developed will now be made and now you will get more Mobile games.

mariostarn
Wed May 23 18 02:58pm
Rating: 1 (Updated 1 time)

The entitlement attitude of many Nintendo fanboys is utterly gross and disappointing. I don't understand why all these people feel utterly threatened and angry at the thought that Nintendo might produce a product that isn't catered towards them, and that children are still as important of a market to them as they've always been.

It's ironic to see grown men have the same infantile reaction to children's playthings as children are to barbies, preschooler content and stuff where they're not the target audience.

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