Nintendo says Switch has done well due to its positioning and proposition, which is where Wii U faltered

The Wii U was not a good console for Nintendo. Audiences never seemed to have much interest in it, and it was a solid downward slide from day one. The Switch has been the exact opposite, skyrocketing to success from launch. What made the difference between the two platforms? Nintendo's Reggie Fils-Aime had this to say.

“We have a lot of momentum out there. It’s wonderful. But we also know that in this games business, things change quickly. What we’ve been able to do with Nintendo Switch is a number of very important things. First, we’ve been incredibly clear with the positioning of the product. Why should you purchase this device? Well, it’s because you can play this great content, anywhere, anytime with anyone. Tell me what the Wii U proposition was in 10 words or less. We weren’t as incredibly clear.”