July 2019 NPD results - Switch the #1 hardware, Fire Emblem: Three Houses sets new records for the franchise

Another bang-up month for Nintendo

The results are in for July 2019's software and hardware sales in the United States. Nintendo had an absolutely stellar month, which you can see the full details of below.

July 2019 Dollar Sales July’18 July’19 Change

Total Video Game Sales $759m $762m Flat
Video Games Hardware $217m $169m -22%
PC & Video Games Software $253m $340m 34%
Accessories & Game Cards $289m 254m -12%

- year-to-date spending across video game hardware, software, accessories, and game cards has fallen 4% compared to 2018

Overall software sales for July 2019

1. Madden NFL 20^**
2. Fire Emblem: Three Houses*
3. Super Mario Maker 2*
4. Marvel: Ultimate Alliance 3: The Black Order*
5. Minecraft***
6. Grand Theft Auto V
7. Super Smash Bros. Ultimate*
8. Mortal Kombat 11
9. Mario Kart 8*
10. The Legend of Zelda: Breath of the Wild*
11. Marvel’s Spider-Man
12. Tom Clancy’s Rainbow Six: Siege
13. Call of Duty: Black Ops IIII**
14. Crash Team Racing: Nitro Fueled
15. Red Dead Redemption II
16. Tom Clancy’s The Division 2**
17. MLB 19: The Show
18. New Super Mario Bros. U Deluxe*
19. NBA 2K19
20. Assassin’s Creed: Odyssey

*Does not include digital sales
**Does not include PC digital sales
***Minecraft digital sales include Xbox One and PlayStation 4

- dollar sales of tracked video game software reached $340 million in July 2019, 34% higher than a year ag
- year-to-date dollar sales of tracked video game software have increased 5 percent, to $2.9 billion
- Nintendo Switch and PlayStation 4 have experienced software sales growth year to date
- Switch was the best-selling console in July
- Switch remains 2019’s hardware sales leade
- Switch Pro Controller was July 2019’s best-selling accessory
- Fire Emblem: Three Houses represents the largest launch of a Fire Emblem game in U.S. history
- launch month sales tripled those of the previous best-seller in release month, Fire Emblem Echoes: Shadows of Valentia
- Fire Emblem: Three Houses is the second best-selling game in franchise lifetime sales, trailing Fire Emblem: Awakening
- six of the top 10 best-selling video games of July 2019 are Nintendo platform exclusives
- Mortal Kombat 11 is the best-selling video game of 2019 year to date
- lifetime sales of Mortal Kombat 11 are now the second highest in franchise history, second only to Mortal Kombat X
- Mortal Kombat 11 is now the fifth best-selling fighting game in history

The 10 best-selling games of 2019 so far

1. Mortal Kombat 11
2. Kingdom Hearts III
3. Tom Clancy’s The Division 2**
4. Anthem**
5. Resident Evil 2 2019
6. Super Smash Bros. Ultimate*
7. Red Dead Redemption II
8. Madden NFL 20**
9. Days Gone
10. MLB 19: The Show

Top 10 best-selling games over the last 12 months

1. Red Dead Redemption II
2. Call of Duty: Black Ops 4**
3. NBA 2K19
4. Super Smash Bros. Ultimate*
5. Marvel’s Spider-Man
6. Madden NFL 19**
7. Assassin’s Creed: Odyssey
8. Mortal Kombat 11
9. FIFA 19**
10. Battlefield V**

Nintendo Switch

1. Fire Emblem: Three Houses*
2. Super Mario Maker 2*
3. Marvel: Ultimate Alliance 3: The Black Order*
4. Super Smash Bros. Ultimate*
5. Mario Kart 8*
6. The Legend of Zelda: Breath of the Wild*
7. New Super Mario Bros. U Deluxe*
8. Super Mario Party*
9. Pokemon: Lets Go Eevee*
10. Super Mario Odyssey*

Nintendo 3DS

1. Pokemon: Ultra Sun*
2. Pokemon: Ultra Moon*
3. Super Mario Maker*
4. The Legend of Zelda: Majora’s Mask 3D*
5. Detective Pikachu*
6. Super Mario 3D Land*
7. Super Smash Bros.*
8. Luigi’s Mansion*
9. Mario Kart 7*
10. The Legend of Zelda: Ocarina of Time 3D*

Tags: eshop, switch


It's nice to see a lesser franchise from Nintendo's stable getting some recognition in the US. I know other Fire Emblem games have done fairly well there, so this comparison is only positive. I do think though, that it's probably front-loaded in terms of sales, whereas other Nintendo franchises sell better throughout their lifetime. It deserves its succes, by all accounts.

Thu Aug 15 19 08:19pm
Rating: 1

Is it still lesser though? I mean looking from outside, it has the best selling mobile app for Nintendo, it has a huge representation in Smash Bros. There have been more game compared to other Nintendo IP.

It just feels at this moment this is a huge IP for Nintendo. The other one that I wonder how big it'll be is Animal Crossing, (could that sell more than New Leaf?)

Fire Emblem was niche in the West until the 3DS. It was always popular in Japan though. As for what New Horizons will do, I personally think it will easily be top 3 lifetime Switch sales, up there with Zelda and Smash.

Fri Aug 16 19 02:24am
Rating: 1

It is a crying shame Dragon Quest Builders 2 didn't make any lists. That game is a masterpiece

Indeed. Shame it came out during this Minecraft resurgence and it just gets brushed aside as a clone.

Fire Emblem was not a strong franchise in the West until Nintendo was talking about how if it didn't start to sell well (>250K) this could be the last one. This was for the first 3DS game (Awakening) and I recall there was a lot of talk among the online gaming community to buy this title to keep the franchise alive. This was the only reason I bought it and then I was hooked! I have yet to buy three houses as I'm a bit busy IRL, but I am glad it is doing well and hope to play it one day when I get some more time!

Source: https://www.destructoid.com/awakening-was-almost-the-last-fire-emblem-game-254352.phtml


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