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Nintendo the most-seen gaming industry brand on TV for Feb. 16th to March 15th, 2020

This spot has been everywhere!
by rawmeatcowboy
22 March 2020
GN Version 5.0

Nintendo has really, really been pushing the Switch Lite as we lead up to Animal Crossing: New Horizons. Nintendo was once again the most-seen gaming brand on TV, this time for Feb. 16th to March 15th, 2020. Check out more details on their advertising push below.

- Nintendo aired 14 spots over 2,100 times, generating 541.9 million TV ad impressions
- this put Nintendo in first place by a margin of nearly 500 million impressions
- the most-seen spot (95.8 million impressions) was “My Way to Play: Diner,” advertising the Switch Lite
- networks driving impressions included ESPN, Nick, and Disney Channel
- top programming included Friends, college basketball, and SpongeBob SquarePants

[Link]