Pokemon GO sees revenue increase as players self quarantine due to coronavirus

Pokemon GO is a game all about playing outdoors and getting exercise, or so we thought. It seems players stuck inside their homes during the coronavirus quarantine are more than happy to play in/around their houses.

Sensor Tower has put out a report stating that global player spending reached $23 million during the week of March 16th, 2020, making for a 66.7% increase from the previous week. The bulk of the spending, $7.8 million, came from players in the U.S..

Niantic has been tweaking Pokemon GO for players who are hanging at home, and the strategy seems to be paying off. Keeping players safe and giving them something to do has turned out to be a winning combo.

Categories: Mobile
Tags: pokemon, mobile
Games: Pokemon Go


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