Manchester United sues SEGA over Football Manager trademark infringement

Professional soccer team Manchester United is suing SEGA over the Football Manager series, accusing SEGA of infringing upon their trademark for the team's name. Manchester United also claims SEGA an issue with the team's logo, by not using the official design, and instead going with a simplified version.

SEGA has responded to the matter by saying that the use of Manchester United's name is “a legitimate reference to the Manchester United football team in a football context.” The name has been used in Football Manager and its predecessor Championship Manager since 1992 “without complaint by the claimant.” SEGA feels Manchester United is trying to “prevent legitimate competition in the video games field by preventing parties not licensed by the claimant from using the name of the Manchester United football team within such games.”

The court case is going on right now, but there's still a lot of content to wade through. When a decision is made, we'll make sure to share that info.


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